The Coldwell Banker brand is a home where you are empowered to achieve your most ambitious goals and a community where you are championed by colleagues who believe in and inspire you.
Why Affiliate With Coldwell Banker Whitbeck?
The Coldwell Banker® brand prioritizes your needs and strive to support your success. Our ongoing communication with affiliated agents and brokers worldwide allows us to understand your unique challenges and provide the tools and resources that truly make a difference in your market.
Coldwell Banker Whitbeck has been a locally-owned and managed business since Peter Whitbeck founded Whitbeck Associates in 1991. Our family ownership and management spans 2 generations, continuing today with Broker/Owner PJ Whitbeck and Associate Broker/Owner Adam Whitbeck leading the company.
We are dedicated to helping our people reach new heights of achievement. We take pride in fostering an inclusive environment where individuals of diverse backgrounds and experiences thrive.
A Legacy Built on Results
Few brands in any industry can match the scale and longevity of Coldwell Banker.
- 120 years of guiding people home
- $246+ billion in annual sales volume*
- 449,000+ U.S. transaction sides*
We’ve guided more home buyers and sellers than any other company in the history of America.
* (Based on the 120 year history of the Coldwell Banker brand and transaction longevity compared to other national real estate brands.)
This depth of experience means you’re backed by a brand that has navigated every type of market, and continues to lead in what comes next.
The Power of a Name That Opens Doors
In real estate, longevity is not just history. It is proof.
For more than 120 years, Coldwell Banker has helped people navigate one of the biggest financial and emotional decisions of their lives. Through market shifts, economic cycles, changing consumer behavior, and generations of buyers and sellers, the name has continued to stand for trust, credibility, and guidance.
That matters for agents.
When you walk into a listing appointment with Coldwell Banker behind you, you are not starting from zero. You are backed by a brand consumers know, a legacy they recognize, and a reputation that helps create confidence before the conversation even begins.
A name does not win the business for you. But the right name can open the door, strengthen your position, and help you build trust faster. That is the power of 120 years.
Who We Are
Our Values
HOME
HOME
AWESOMENESS
AWESOMENESS
Awesomeness is a mindset that runs through every Coldwell Banker affiliated agent in the office. It's how we approach every business opportunity and how we live our lives. Awesomeness is a feeling of energy and optimism that's impossible to ignore.
INGENUITY
INGENUITY
We see things differently than others – ingenuity is at the heart of the Coldwell Banker brand. Across our storied history, we've consistently found new ways to help our clients, pioneering quite a few industry firsts in the process.
EXCELLENCE
EXCELLENCE
Every Coldwell Banker resource and learning opportunity is purpose-built to help our affiliated agents be excellent in every facet of their business, and that's something we take great pride in.
5 Offices Serving 7 New York Counties
Champlain Valley Office - Plattsburgh, NY
High Peaks Office - Saranac Lake NY
Adirondack Office - Tupper Lake, NY
St. Lawrence Office - Potsdam, NY
Northern Foothills Office - Malone, NY
Connect Your Services and Tools
While Streamlining Your Business
Make it happen with MoxiWorks®
Digital Presentations and CMA
Email Marketing and CRM
Personal Websites
Property Marketing
Leverage the most popular and powerful agent and consumer experience platforms in the real estate industry. We believe this robust toolbox of product offerings will delight you and your clients, since they integrate effortlessly with our technology and data systems.
Affiliated agents and teams who used MoxiPresent® earned $35.5K more and are 1.5X more productive1.
Affiliated agents and teams who used MoxiEngage® earned $35.3K more and are 1.6X more productive2.
Affiliated agents and teams who used MoxiImpress® earned $36.7K more and are 1.5X more productive3.
What It Includes
Digital Presentations and CMA
MOXIPRESENT creates sleek, customizable, showstopping CMAs, luxury presentations, open house flyers and neighborhood tours.
Web Design
MOXIWEBSITES gives you (or your team) the opportunity to create a professional, custom website in minutes, using its easy-to-use and versatile content management system and collection of branded webpage templates.
Property Marketing
MOXIIMPRESS® helps you promote your listings by allowing you to automatically create and distribute print, digital and social media advertising materials in a matter of minutes.
CRM Platform
MOXIENGAGE is a powerful CRM and business planner which allows you to manage your entire book of business, create marketing campaigns, set your sales goals, and get data-driven insights that help you achieve them.
Coldwell Banker Whitbeck
164 Boynton Ave.
Suite 101
Plattsburgh, NY 12901
cbwhitbeck.com
Champlain Valley Office
164 Boynton Ave., Suite 101
Plattsburgh, NY 12901
O: (518) 562-9999
Northern Foothills Office
336 W. Main St.
Malone, NY 12953
O: (518) 314-0611
High Peaks Region Office
1 Broadway
Saranac Lake, NY 12983
O: (518) 418-2222
Adirondack Region Office
96 Park St.
Tupper Lake, NY 12986
O: (518) 359-9440
St. Lawrence Valley Office
35 Main St.
Potsdam, NY 13676
O: (315) 268-0800
Email Us: info@whitbeckassociates.com
© 2026 Coldwell Banker REAL ESTATE LLC.
All Rights Reserved. Coldwell Banker and the Coldwell Banker Logo are registered service marks owned by Coldwell Banker LLC.
Each Office Is Independently Owned and Operated.
